Media Advertising

NEW YORK — Kmart is changing its approach to fashion with a new campaign focused on individual style rather than name brands or trends. The campaign, titled "Money can't buy style," will debut this fall and will feature non-actors in Kmart looks they've created themselves.

Baltimore -- A white paper released Tuesday by marketing communications firm Vertis Communications, entitled “power2thewomen2.0: the Shopping Trend Revolution Continues,” revealed that women wield formidable purchasing power, controlling approximately $5 trillion in spending annually, but that how they interact with retailers and marketers differs greatly.

Colorado Springs, Colo. -- Addison, Texas-based Coyote Management, L.P. and Garrison Investment Group, through their affiliates, acquired Chapel Hills Mall on June 1, and since have made changes that include a new ad campaign themed “Where to Shop.”

Launched July 1, the campaign offers the message: ‘Shop here because we have what you need’ and is being communicated through radio, television, newspaper, direct mail, in-mall signage, wall graphics and interior and exterior banners.

ATLANTA — In her new role, Lewis will oversee integrated marketing communications, multicultural marketing and consumer and shopper insights, according to reports.

Alison Lewis will become Coca-Cola's SVP marketing, replacing Beatriz Perez, who was promoted to chief sustainability officer at the company in May.

In her new role, Lewis will oversee integrated marketing communications, multicultural marketing and consumer and shopper insights, according to reports.

Prices were cut on 1,500 items at Target.com last Friday as the retailer executed an online-only Black Friday in July promotion. It was the second consecutive year Target conducted the event which, despite the name, pales in comparison to the real Black Friday, which is an operational nightmare and features extreme discounts on prices retailers would rather not get in the habit of offering at other times of the year.

TOPEKA, Kan. — Payless ShoeSource announced that Sierra Kusterbeck, lead singer of alt-rock band VersaEmerge, will be the face and voice of the retailer's new, exclusive teen brand, Brash.

Major retailers collectively dialed back the number of ads inserts and the number of pages in June when compared to the prior year, according to Market Track. The company each month provides RetailingToday.com with an exclusive look at the promotional activity among 16 of the nation’s leading retailers and the interesting statistic that stands out it June is a huge increase in the number of ad pages that hit the market. Click here for a review of promotional activity.

Dallas -- 7-Eleven has completed upgrades in more than 1,000 of its stores in the greater New York City, Northern and Central New Jersey, Baltimore and Washington, D.C., areas. The company also is considering store-remodel programs in other parts of the United States.