Media Advertising

New York City -- Toys “R” Us is cutting back on the number of temporary holiday stores it opens this year compared with last, but it is significantly expanding the number of exclusive products it offers, chairman and CEO Jerry Storch said at a press conference Wednesday. The retail chief’s bet on the hottest toy of the season: Animal Planet’s Air Swimmers line (helium-filled, radio-controlled flying fish), which will be available only at Toys “R” stores and via its website.

Jacksonville, Fla. -- Stein Mart said Tuesday that it has partnered with ad agency ArnoldNYC to launch a national campaign focusing on digital and social engagement.

"Love at First Find," which launched Monday, consists of digital, social media, TV, print and radio, and stars real Stein Mart customers with the goal of fostering an online community of fans via Facebook and Stein Mart's website.

JACKSONVILLE, Fla. — Stein Mart announced that it has partnered with its new ad agency, ArnoldNYC for the launch of "Love at First Find," a national campaign focusing heavily on digital and social engagement. The integrated effort – consisting of digital, social media, TV, print and radio – stars real Stein Mart customers with the goal of fostering an online community of fans via Facebook and Stein Mart's website, the company reported. The campaign is the first work from ArnoldNYC since being named Stein Mart's agency of record in June.

In the month of August, there was an overall 2% decline in pages and 5% decline in inserts per market versus 2010.

Lowes was one of the retailers who slowed promotional activity in 2011, by entirely pulling out two weeks of 2-page inserts and by decreasing their page-per-flyer count by an average of 4 pages.

Some priceless publicity to cement Target’s image as the cool place to shop came courtesy of The New York Times this week. The newspaper reported on and featured a video on its website of the retailer’s back-to-college efforts, which included chartering busses to ferry thousands of kids to its stores at 66 campuses nationwide.

Chicago -- General Growth Properties, along with more than 130 of its malls, is encouraging employees and local residents in communities across the country to join them as they take pause to commemorate the 10-year anniversary of September 11. 

Target’s relationship with the Peterson Milla Hooks ad agency is ending soon but Ad Age reported on details of a final campaign set to air soon for the new Missoni line of apparel and accessories due to hit stores this month for a limited engagement. According to Ad Age, the new campaign includes a 30 second spot shot in Milan that features Margherita Missoni, granddaughter of Missoni’s founders.

ROCHESTER, N.Y. — Eastman Kodak Company announced that it had entered into an exclusive offering with HSN to sell the Kodak Easyshare Touch M5370 Digital Camera on Sept. 4 to celebrate 100 Million cameras sold over the last fifteen years.  The camera was available at a special price on HSN for $149.95 including free shipping through Sunday, Sept. 4.