Loyalty Marketing

Commerce, Calif. -- Smart & Final launched a new branding campaign, which will place the ampersand ("&") -- already in the 144-year old company's name -- front and center to showcase the company's relationship with both its customers and the communities it serves.

Smart & Final is launching a new marketing blitz that puts its use of punctuation front and center.

The rollout will include print, radio, television and outdoor advertising in select markets and digital outreach now through July 3. The new campaign aims to tell the story of what the value-oriented food and staples retailer has become through its growth initiatives and will highlight the company's heritage.

Washington, D.C. – Summertime is almost here, and consumers are planning to give the easy and convenient present of a gift card. More than 70% of shoppers will be giving gift cards this spring and summer during the assortment of gift-giving holidays that are approaching, including graduations, Father’s Day, and weddings.

New research from the Retail Gift Card Association (RGCA) also confirms that the gifts remain popular with recipients as well, with 95% of consumers hoping to receive gift cards this spring and summer season.

Merrillville, Ind. – Buying club DirectBuy is launching its My Rewards loyalty program. The program allows DirectBuy members to earn My Rewards points by purchasing products from select brands who otherwise would not be able to offer merchandise through DirectBuy because of their minimum resale pricing (MRP) policies.

Digital ad spending in the U.S. will total $58.61 billion this year, and retailers’ ad outlays will comprise 22% of that figure, according to new figures from eMarketer.

By Jeff Collins

San Francisco - Retailers in the U.S. including Dunkin’ Donuts, Fandango, Sundance Catalog and Williams-Sonoma will now offer Visa Checkout, the online checkout service from Visa Inc. In addition, Pizza Hut, Ticketek and Bonds will offer Visa Checkout in Australia; and Indigo, Roots, Running Room and Simons will offer the service in Canada.

Seattle – Director Martin Scorcese is renowned for providing great soundtracks to his films, and Starbucks Coffee Co. is attempting to follow in his footsteps in its stores. Starbucks and music streaming service Spotify will establish a multi-year relationship that will link its 7,000 U.S. company-operated stores in the U.S. and My Starbucks Rewards loyalty members with Spotify’s global users.