Sephora taps Epsilon for permission-based email marketing program

Dallas -- Epsilon, an Alliance Data company, has signed a multi-year agreement with Sephora to provide targeted email marketing services focused on driving sales and creating a more personalized experience for customers across Sephora's omnichannel marketing platforms.



Under the terms of the deal, Epsilon will provide a full suite of permission-based email marketing services including account and campaign management, strategy and email delivery.



"Sephora is a highly innovative multichannel retailer linking e-commerce and its stores to the digital ecosystem (social, Web, email, mobile). Our companies are closely aligned in many ways including our shared focus on understanding consumer behavior and leveraging data to drive results," said Bryan Kennedy, CEO of Epsilon.