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Loyalty Marketing

  • DirectBuy launches loyalty program

    Merrillville, Ind. – Buying club DirectBuy is launching its My Rewards loyalty program. The program allows DirectBuy members to earn My Rewards points by purchasing products from select brands who otherwise would not be able to offer merchandise through DirectBuy because of their minimum resale pricing (MRP) policies.

  • Survey: U.S. digital ad spend will approach $60B

    Digital ad spending in the U.S. will total $58.61 billion this year, and retailers’ ad outlays will comprise 22% of that figure, according to new figures from eMarketer.

  • For Retailers, People Are Better than Proxies

    By Jeff Collins

  • Visa Checkout adds Dunkin’ Donuts; partners with Pinterest

    San Francisco - Retailers in the U.S. including Dunkin’ Donuts, Fandango, Sundance Catalog and Williams-Sonoma will now offer Visa Checkout, the online checkout service from Visa Inc. In addition, Pizza Hut, Ticketek and Bonds will offer Visa Checkout in Australia; and Indigo, Roots, Running Room and Simons will offer the service in Canada.

  • Walgreens' Red Nose Day campaign a hit with shoppers

    A British charity has brought its highly successful fundraising event across the pond, with a lot of help from Walgreens.

  • Rite Aid integrates loyalty program with Plenti, runs campaign

    Camp Hill, Pa. - Rite Aid Corp. has launched a new integrated marketing campaign in support of its wellness+ loyalty program with the new Plenti coalition program from American Express. As a part of Plenti, The new campaign features a 30-second TV spot and includes direct mail, in-store signage, circular and multi-platform digital activation with six online videos, email, search, display, pre-roll and social media strategies.

  • Big Lots to launch AKC pets line

    Big Lots is looking to get a piece of the $1 billion pet products pie with a new and exclusive partnership with the American Kennel Club.

    The retailer has announced that it plans to launch AKC®Select, an exclusive line of pet products featuring the American Kennel Club brand. This new premium line of merchandise, along with Big Lots' current pet product offerings, will provide dog owners with an exceptional value, the company said.

  • Dunkin’ Donuts seeks new franchise stores in Alabama, Mississippi

    Canton, Mass. – Dunkin’ Donuts is recruiting franchisees to develop an estimated 10-plus new Dunkin' Donuts restaurants throughout Mobile, Alabama, and Biloxi and Jackson, Mississippi. In addition, a number of existing operating restaurants may be available for purchase.

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