Loyalty Marketing

Advertisements and valuable content can bring your audience to your website, but what is driving them to your store? Even though customers are able to view and purchase items online, more than 90% of consumers are still more inclined to buy at a physical location.

Some techniques — like direct mail and business cards — are old-fashioned ways of driving your offline sales, but modern strategies are offering more advanced techniques for connecting with your consumers digitally. Keep up with your audience and build on-site relationships with these four tips.

Athens, Ga. -- Say hello to Snagshout, a new website that offers shoppers a discount in exchange for a review.

The site, which launched on Wednesday, offers deep discounts on a wide range of retail products for purchase, use and review. It connects shoppers looking for deals with merchants looking to gain traction with new items on Amazon.  

Lowe's is doing all the right things when it comes to customer satisfaction, according to J.D. Power's 2015 Appliance Retailer Satisfaction Study.

The study, now in its eighth year, measures customer satisfaction with appliance retailers by examining seven factors (in order of importance): sales staff and service; store facility; price; delivery service; sales and promotions (new to the study); merchandise; and installation service. Satisfaction is measured on a 1,000-point scale.

The menswear market is hot. Men’s apparel sales in the United States rose 2% in 2014 to $61.3 billion, up from $60.8 billion in 2013.

And Men’s Wearhouse — one of North America’s largest menswear specialty retailers with 1,758 stores — has been taking note.

Books-A-Million is getting ready for the much-anticipated release of “Go Set a Watchman” from Harper Lee with an exclusive promotion.

Although summer vacations have just begun for many schoolchildren, parents already have back-to-school shopping on their minds.

Bengalaru, India – Bruce Springsteen fans will be delighted by the new store Nike Inc. is opening in Bengalaru, India. Aimed at customers who are “born to run,” the 7,355-sq.-ft., three-level store, Nike’s largest in India, places a special emphasis on the sport of running.

Kohl’s is launching an innovative program to attract shoppers to its back to school sales.

The retailer plans to feature children’s books from author Laura Numeroff now through September at Kohl’s stores nationwide and on Kohls.com. Each item is priced at just $5, with 100% of the net profit supporting children’s health and education initiatives nationwide.