Loyalty Marketing

Staples is shaking up the back-to-school aisle with an innovative promotion that makes a difference for children around the world.

The company is partnering with Me to We and Free The Children to help children around the world by allowing customers to digitally track how their purchase makes a difference. 

Just as the agora in Ancient Greece was the central meeting place where the community could come together to purchase goods from the market, connect with their friends and learn about the latest news, so too are today’s modern shopping centers a place that connects local residents. Today, by leveraging their structure and location, shopping centers can go one step further to affect positive change in their local communities and the nation at large by back to make local residents’ lives better.

Amazon.com’s latest gambit to encourage shoppers to buy a $99 Prime membership and goose second quarter sales involves the creation of quasi-holiday called “Prime Day.”

PetSmart is launching a promotion to bring panting pups and their owners into the store for heat relief this summer.

HSN is celebrating its 38th year as a direct-to-consumer content retailer by having a party in Margaritaville.

HSN's fast-growing Margaritaville brand will launch on HSN on July 3 with an assortment of exclusive and curated products that capture the escapism of island living. Viewers can enjoy "It's 5 O'clock Somewhere" Margaritaville programming highlighting the branded merchandise that introduces the island mindset to every home.

Staples is coming to the rescue of consumers with long school supply lists by creating an inventive new way to attract these shoppers.

The retailer has created a panel of experts called the Back to School Council to offer advice to teachers, parents and students on how to get prepared for the next school year.

From the latest products and technology to cost-saving deals and easy ways to get ready for the school year, the council will offer up advice through their blogs and social media channels.

The experts are:

Carrollton, Texas – The range of social media keeps expanding, and TGI Fridays is now including burgers. The casual dining chain has launched “Buy A Burger, Give A Burger,” a new promotion that allows customers to let their friends compete for free burgers through social media.

The parent company of Winn-Dixie, BI-LO and Harveys said all profits generated at its nearly 800 stores on July 4 will be donated to the Wounded Warrior Project.

The project’s Independence Program is designed to help warriors who need to rely on their families and friends for support due to injuries they have suffered, such as brain injury, spinal-cord injury, or other neurological conditions. Individualized plans are created with goals to provide a future with purpose at no cost to the warriors or their support teams.