Loyalty Marketing

Stride Rite is revamping its brand platform to implement product and service improvements, including an exclusive line of footwear at Target.

New York -- So, how did Amazon make out with its 20th anniversary super-sale event on Wednesday?

Not surprisingly, the online giant wasn’t giving out many details, beyond saying that members shopped at record rates during its first ever “Prime Day.” A different story played out on social media, with consumers expressing frustration and disappointments about the quality of the offered deals.

It’s no secret that in order to create great customer experiences and maximize sales, it’s imperative to have a deep understanding of the motivations that drive your customers’ buying behaviors and preferences. This is true across the entire path to purchase — from advertising to point of sale and beyond. So far, this is “motherhood and apple pie” to any marketer.

San Jose, Calif. – While the social buzz regarding Amazon Prime Day on Wednesday, July 15, has been not so prime, early reports indicate the event was a success sales-wise. And industry experts said the event was important in other ways too.

It may be the middle of summer, but H&M executives have the busy Christmas shopping season on the brain: The retailer has already selected its holiday campaign spokeswoman.

Katy Perry announced on Instagram Thursday that she would appear in the retailer's 2015 holiday campaign.

San Jose, Calif. – While Amazon.com may be happy about its exact sales performance during its July 15 Amazon Prime Day sales event, social media response probably did not meet Amazon’s expectations.

Houston – Mattress Firm Inc. is giving its customers credit.

After spending more on school supplies and electronics in 2014, parents this year will head into the back-to-school season evaluating what their children really need before spending on new items.