Loyalty Marketing

Barnes & Noble is tops when it comes to the most powerful “Back-to-School” retail brands, according to a new survey.

Boston -- Online home furnishings retailer Wayfair is losing less money than before and gaining new customers at a rapid pace.

The retailer reported a loss of $19.3 million for the second quarter, ended June 30, down from a loss of $28 million, in the year-ago period.
 
Revenue increased to $491.8 million, up 66.4% year over year. Direct retail revenue, consisting of sales generated primarily through the sites of Wayfair’s five brands, increased to $440.3 million, up 80.8% year over year.

A new report is underscoring grocers’ need to appeal to millennial shoppers in unique ways.

Seattle — A new report from MSLGROUP and the Hartman Group is underscoring grocers’ need to appeal to millennial shoppers in unique ways. The report, Food Shopping in America found that one of the youngest and constantly connected consumer groups is also a tough nut to crack — simultaneously impulsive, thrifty and wary of inauthentic marketing.  
 

New York -- Female millennial shoppers still like the mall when it comes to shopping for back-to- school goods, and they are also using social media platforms to talk about it.

New York -- Barnes & Noble claims the top position in a list of the most powerful “Back-to-School” retail brands, according to Tenet Partners’ Top 20 ranking.  

Rounding out the top five: Walmart, Bed, Bath & Beyond, Amazon and Old Navy.

As retailers feel pressured to raise wages for employees, GameStop is focusing on education by giving staffers an incentive to hit the books.

With New York Fashion Week right around the corner, Macy's is planning a catwalk show of its own to close out the biggest fashion week of the year.

The retailer announced that it will host “Macy’s Presents Fashion’s Front Row” on Sept. 17 in New York City, featuring celebrities, musical acts and a runway show.