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Loyalty Marketing

  • C-suite survey: Healthcare costs, maintaining margins top business concerns in retail

    New York - The cost of healthcare, the ability to maintain margins
 and the ability to continue to grow revenue are the top business challenges in the retail sector. That’s according to GE Capital’s new national survey of c-suite executives at middle-market companies (ranging from $10 million - <$1 billion in sales).  

  • Deeper Dive: Customer engagement at Guildford Town Centre

    New York - Customer engagement is becoming an ever trickier proposition. Thanks to increasing connectivity and functionality of mobile and wearable devices, today’s consumers can enter an intensely personalized, stimulating and informationally rich virtual environment at a moment’s notice. Enticing them with omnichannel promotions is no easy task.  

  • Tech Guest Viewpoint - Proximity Marketing brings Shoppers to Stores

    By Alex Romanov, iSign Media   The holiday season is a time of family, food, and frenzied shopping. Consumers are bombarded by messages, promotions, discounts, and offers, and retailers have to be smart about how they reach out to their customers. Email blasts or paper coupons just won’t cut it. In this mobile-obsessed era, proximity marketing is a powerful way to break through the noise and bring shoppers into your store.   

  • ECRM: Retail circular advertising trends, November 2014

    ECRM compared retail circular advertising in November 2013 vs. November 2014 and noted trends occurring across top retail chains. Home Depot added an additional Black Friday 2014 circular promoting appliances. Home Depot offered deep Black Friday 2014 discounts on microwaves. Staples increased circular pages by +38%, and featured an attractive “Free Kindle eReader with laptop purchase” and a $99 Asus laptop on the Black Friday 2014 circular front. Walgreens had little change in November circular metrics but CVS cut 9 pages; a 10% decline.

  • Guildford Town Centre reaches out to consumers with 3 Tier Logic

    Surrey, Canada - Guildford Town Centre, a shopping center in Surrey, British Columbia, Canada, is reaching out to customers across multiple channels and points of engagement. The center retained 3 Tier Logic, a wholly-owned subsidiary of 3TL Technologies, to use its Platform3 technologies to drive consumer foot traffic, gather in-depth data about shoppers, and increase social media engagement.  

  • Phillips Edison adopts LOC Card to enhance customer engagement

    Cincinnati - Phillips Edison & Company announced a partnership with the LOC Card, a consumer engagement platform from LOC Enterprises which allows customers to participate in merchants’ loyalty programs and access their data and information from each program all in one place.    

  • Jo-Ann unleashes creativity online

    Social media is front and center at Jo-Ann Fabric and Craft Stores this holiday season with the retailer tapping into customers’ desire to share with the introduction of the Holiday Hub.

  • Overstock sees online sales surge

    As holiday shoppers hunted for online deals Thanksgiving weekend the Overstock.com Web site provided fertile hunting grounds.

    The retailer said its sales between Thanksgiving and Cyber Monday increased 23 percent compared to the same period the prior year. In addition to new customers, the increase was driven by an 8 percent increase in average individual order size. Cyber Monday sales increased 24 percent while Thanksgiving day saw the largest gain, up 38 percent off of a smaller initial base than Cyber Monday.

  • Big Lots misses on Q3 loss, revenue

    Columbus, Ohio – Big Lots Inc. came up smaller than Wall Street expected with its fiscal performance in the third quarter of fiscal 2014. Net loss shrank to a higher-than-expected $3.44 million from $9.52 million in the same quarter the prior fiscal year.
      Net sales marginally grew to $1.11 billion from $1.1 billion, and same-store sales increased 1.4%. The company expects low-single-digit increases in same-store sales for the fourth quarter and full fiscal year 2014.
     

  • It’s all aboard at Gander Mountain

    Seasonal excitement at seven of Gander Mountain’s 154 stores is being driven by a train-themed merchandising initiative called the Holiday Express.

    In a first-of-its-kind effort, seven stores in Florida, Minnesota, Missouri, New York and Virginia feature the large seasonal display filled with activities and an area where kids can have a free photo taken with Santa.

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