Loyalty Marketing

Altoona, Pa. -- Family-owned convenience store chain Sheetz is partnering with First Bankcard to offer its first private label credit card, the Sheetz Personal Credit Card.

First Bankcard is a division of First National Bank of Omaha and a leading issuer of credit cards.

The card is designed to be used exclusively at Sheetz stores and offers customers’ automatic savings at the chain’s fuel pumps, as well the ability to earn points on every qualifying purchase in its stores.

Indianapolis -- Two of the nation’s largest athletic brands are teaming up.

The Finish Line has joined with Puma for the launch an in-store shop concept called the Puma edge at Finish Line.

Finish Line will open 10 initial Puma shops within targeted retail locations across the country and online at FinishLine.com in August. The experience includes expanded product offerings with a unique approach to marketing and content creation designed specifically to connect the Puma brand to the Finish Line consumer.

Cambridge, Mass. – It’s not only middle-aged women that like to browse retail stores.

Bucking demographic stereotypes that suggest men and millennials are more tech-oriented, it turns out both groups are more likely than other consumer groups to browse in-store.

At least that’s according to a new study from Adroit Digital, “Marketing to Millennials,” which found that 57% of millennials do the majority of their retail browsing in-store, close to the 61% of consumers 35 and older who are in-store browsers.

Macy’s is appealing to customers with a favorite cause by asking shoppers to participate in the retailer's marquee charity event.

The retailer will hold its annual “Shop For A Cause” event, a unique, one-day-only shopping event created to support local charities’ fundraising efforts, on Aug. 29. Since 2006, the program has helped raise tens of millions of dollars for thousands of charities across the country.

Lands’ End has announced a new omnichannel fall marketing campaign which includes a catalog strategy, complementary digital initiatives and an overall brand advertising campaign.

With another difficult fiscal quarter under its belt, the CEO of Gap Inc. says the retailer will begin testing fast fashion merchandise in select stores.

Michaels is targeting online DIYers via a new strategic arrangement with a San Francisco startup.

The world's largest arts and crafts retailer has partnered with trend-driven online DIY marketplace Darby Smart to make crafting simpler and more accessible to everyone.

Toys“R”Us has collected a sizable amount of money for a cause near and dear to the hearts of toy-loving kids and parents worldwide -- mostly thanks to an innovative social media campaign.

The retailer says it raised $2.2 million during its fifth annual nationwide fundraising and awareness campaign benefiting Alex’s Lemonade Stand Foundation (ALSF), a nonprofit organization dedicated to finding a cure for pediatric cancer.