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Study – Restaurant revenue drops post-Thanksgiving


San Francisco – In the last several years, restaurant revenue declined 22 to 45% during the post-Thanksgiving holiday period. According to a study across quick-serve, fast casual, and fine dining chains by customer engagement solutions provider Thanx Media Inc., the average restaurant experienced a 27% revenue decline in December, as compared to that year's monthly average.

When expanded to the five weeks including Thanksgiving, the decline was even more severe, with revenue decreases ranging from 22 to 45%.

"With all the excitement about Black Friday and Cyber Monday,it’s easy to assume that everyone wins during the holidays, but these can be lean times for most restaurants," said Zach Goldstein CEO and founder of Thanx. "In our experience, restaurants that successfully combat the downturn focus on retaining existing customers."

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