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Loyalty Marketing

  • Overstock.com goes retro with omnichannel Bret Michaels promo

    Salt Lake City – Break out the hairspray and acid-washed jeans, Overstock.com is launching a new omnichannel promotion with none other than Bret Michaels, frontman of legendary hair-metal headbangers Poison. The Overstock.com Mother's Day Spa Getaway with Bret Michaels sweepstakes provides an all-expenses-paid hotel and spa trip to Phoenix, where the winner and a guest will have dinner with Michaels.

  • Caribou Coffee leaps into mobile payment

    Minneapolis - Caribou Coffee is making the leap to mobile payment with its first mobile app. Caribou's custom app provides customers with mobile payment and access to the Caribou Perks loyalty program.

    The mobile pay feature allows Caribou Perks members to add funds and manage their account. Caribou Coffee partnered with brand and technology company Modern Climate to create a custom mobile app that delivers a personalized experience. The retailer plans to release updates to the app later in the year.

  • Target website, stores overwhelmed by demand for Lilly Pulitzer

    New York -- The launch of Target Corp.'s hotly awaited Lily Pulitzer collection on Sunday caused a shopping frenzy, both in stores and online. It also provoked a firestorm of criticism on social media from shoppers and Lily fans, who found themselves shut out of being able to buy product, in some cases, minutes after the line became available.

  • LIDS goes old school for 20-year anniversary

    LIDS is celebrating 20 years of retail innovation with the launch of a new headwear line that will take customers back to the 1990s.

    Available at select stores throughout North America and on LIDS.com, the 20th Anniversary Platinum Collection will feature a selection of limited edition (1,995 units) fashion hats inspired by popular designs from the past 20 years. The first style in the series, the Flawless cap, was originally launched in 2003 as part of a collection inspired by recording star Fred Durst of the band Limp Bizkit.

  • Overstock and Bret Michaels want to rock Mom’s world

    Moms who liked rocking out to Poison in the 1980s will love Overstock.com’s new promotion.

    The retailer will be hosting a new Mother’s Day sweepstakes in which one lucky winner and one guest will receive an all-expenses-paid trip to Phoenix, Ariz. to enjoy three days and two nights at a luxurious hotel and spa. There, they will be treated to a spa pampering package before a car whisks them off to join Poison singer Bret Michaels at his home for dinner. Overstock.com and Michaels created the sweepstakes to say thanks to all mothers and honor them on their special day.

  • The North Face goes omnichannel for Earth Day

    The North Face is celebrating Earth Day by expanding its Clothes the Loop omnichannel initiative, with the goal of recycling more than 100,000 pounds of apparel and footwear this year.

    The retailer plans to expand its Clothes The Loop recycling program to all of its retail and outlet stores in the U.S. in tandem with an in-store and social media campaign to encourage consumers to recycle unwanted apparel and footwear from any brand in any condition.

  • What retailers need to know about the omnichannel revolution

    Merchandising and marketing concepts such as shoppable videos, digitized stores and social campaigns on Instagram and Twitter were alien ideas to retailers just a few years ago. Not anymore, according to Tom Ebling, CEO of cloud-based e-commerce solutions provider Demandware, who has a unique perspective on what it means to be a “connected brand.”

  • Target does creative fitness deal with Lifetime

    Target is flexing its marketing muscles with the introduction of a 39-minute workout regimen at Lifetime Fitness clubs to shape up sales of its proprietary C9 Champion activewear brand.

  • Publix toasts 85th year by giving back

    Publix is celebrating its 85th anniversary this year with an annual day of service in which more than 4,000 of its employees will participate in service projects.

    Publix employees across the company’s six operating states will be volunteering with more than 125 nonprofits whose focus is on youth, education or the plight of the hungry and homeless.

  • Dunkin’ Donuts to open 10 stores in Minnesota

    Canton, Mass. – Dunkin’ Donuts has signed a multi-unit store development agreement with new franchise group Legacy Concepts LLC to develop 10 new restaurants in Minneapolis and the surrounding areas of Bloomington, Edina, Eden Prairie and the communities west of the metro area. The first restaurant is planned to open by the end of 2015.

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