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Food helps drive strong Q2 for Starbucks; 1,650 net new stores planned
Seattle – Net earnings rose 16% to $494.9 million in the second quarter of fiscal 2015 from $427 million a year earlier at Starbucks Corp. Cost of sales grew at a slower pace than extremely strong revenue growth, which helped boost profits.
Starbucks plans to open 1,650 net new stores globally during fiscal 2015. This includes 600 new stores in the Americas, half licensed; 200 new stores in Europe/Middle East/Africa, primarily licensed; and 850 new stores in China/Asia-Pacific, primarily licensed.
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Tech Guest Viewpoint: Margin-Friendly Promos That Convert
By Melanie Curtin, OpiaTalk
Promotions, discounts, and coupons, oh my! It’s easy to have a love/hate relationship with them. On the one hand, they’re proven to bring in business and boost conversions. On the other, they can cut into margins.
It’s often assumed that the bigger the promotion, the better it will convert. But what if it’s not about the promotion itself? What if it’s more about the delivery?

