Loyalty Marketing

Fresh, real and hot (as in spicy) are among the top trends food retailers can look to capitalize on in the new year, according to one of the nation’s foremost food authorit

Pinterest is adding a new feature to its Buyable Pins in-app purchase mechanism aimed at price-conscious shoppers.

Walmart has recalled marketing executive Tony Rogers from his post in China to lead the retailer’s domestic marketing efforts.

Move over millennials, there are two demographics ready to shake up the consumer landscape and impact retail sales.

Going into the final stretch of the holiday season, a majority of Americans are far from finished with their holiday shopping. 

Going into the final stretch of the holiday season, a majority of Americans are far from finished with their holiday shopping.

Seventy-three percent (73%) plan to shop last minute (vs. 79% in 2014), as most wait to find the best deals (44% vs. 46% in 2014), according to the latest American Express Spending & Saving Tracker.

Other reasons consumers are shopping last minute include trying to save up until they have enough money (22%, on par with 2014) and difficulty finding the time to shop (20% vs. 16% in 2014).

Social commerce is evolving, which means the omnichannel world is changing, too. Even the mere definition of omnichannel is in flux as the lines between commerce and communication blur and new platforms proliferate.

It’s been a slow evolution, with many attempts to perfect social commerce resulting in failure. Will consumers ever have a world where commerce is one with their social experience? Right now the experience is a lot like being at a party, talking with friends, only to be interrupted by an uninvited guest trying to sell you fabric softener.

At CVS Health’s annual Analyst Day held Wednesday here, Helena Foulkes, CVS/pharmacy president, shared significant details on the progress CVS Health has made to drive growth in its stores.