Loyalty Marketing

Kohl's is pulling out all the stops in the hopes of increasing holiday sales this season by staying open through Christmas Eve.

Kohl's plans to keep its doors open for more than 170 hours straight from 7 a.m. on Thursday, Dec. 17 through 6 p.m. on Christmas Eve, Thursday, Dec. 24 as an added convenience to holiday shoppers. In addition to extended store hours for last-minute shopping, customers will find special savings opportunities on Super Saturday, Dec. 19, and time-saving conveniences such as buy online, pick up in store for last minute gifts.

Digital marketing is a discipline that is rapidly evolving; that’s because the Web itself is changing faster than ever. We’re nearing the realization of Web 3.0 – The Semantic/Intelligent Web – thanks to the mountains of data pouring out of new devices, products, and social platforms every second of every day.

As a result, marketers need to understand how this deluge of data impacts content & community marketing strategies.

Before you declare your personalized marketing efforts a success, check with your customers.

That is the overriding message from a global study of 1,200 consumers and 200 marketing professionals conducted in October 2015 by Forrester Consulting for hybris. The study, “The Contextual Marketing Imperative,” finds that while 66% of marketers rate their efforts at personalization as “very good” or “excellent,” just 31% of consumers report companies are consistently delivering personalized, cross-channel experiences

Kay Jewelers is looking to leverage social media and gamification to better engage with shoppers this holiday season.

From now through Dec. 20, visitors to Kay Jewelers' social media channels will be encouraged to participate in an interactive holiday-themed memory match game for a chance to win jewelry prizes. Fans can enter the Merry Match sweepstakes for a chance to win a prize from the featured daily collection by visiting KayMerryMatch.com, registering and playing the game. One winner will be selected each day and will receive a piece of jewelry.

When it comes to promoting high-end retail and product brands on social media, different platforms suit different companies.

According to new research from Engagement Labs, on Facebook, high-end shoe brand Christian Louboutin ranked first with the highest overall proprietary “eValue” social media measurement score, as well as the highest engagement and responsiveness scores among luxury brands studied.

Target Corp. is bringing back a beloved family film classic just in time for the holidays — and getting in some prime time high-profile marketing in the process.

The retailer has teamed up with ABC to show “Mary Poppins.” It's the first time in more than 13 years that the movie has been shown on television. The movie will be aired on Dec. 12, from 8 – 11 pm EST on ABC, which is owned by Disney.

H-E-B is blazing another new trail in the online grocery market with a special holiday promotion.

The Texas-based grocery chain is hosting 12 Days of Deals, online only, Dec. 5 through Dec. 16. Each day, HEB says, it will feature a doorbuster deal with something for everyone, from TVs and toys, to crockpots and coolers.