Loyalty Marketing

Black Friday at Toys“R”Us this year will be all about loyalty and social media.

Shoppers have wasted no time in getting started with their holiday purchases this year, according to a new survey.

The National Retail Federation’s Consumer Holiday Spending Survey shows that 56.6% of those celebrating the holidays had already started shopping by early November, up from 54.4% last year and 16% from the 49% who had started by this time in 2008, the first time NRF asked the question. This also marks the highest percentage seen in that timeframe.

While all the major retailers will be offering deals and discounts on Black Friday weekend, Dick's Sporting Goods plans to woo shoppers with an exciting social media promotion.

Sears is going the private, members-only route this Black Friday in an effort to drive traffic to its stores.

For the first time ever, Sears will open all of its stores to select Shop Your Way members for a private night of shopping for many of its Thanksgiving/Black Friday doorbusters four days early. Sears will hold its "Members Private Night" in all stores on Nov. 22 from 6-9 p.m. While access to the event is by email or text invitation only, members can text the word "EXCLUSIVE" to 73277 to receive an invitation, while supplies last.

While all the major retailers will be offering deals and discounts on Black Friday weekend, Dick's Sporting Goods plans to woo shoppers with an exciting social media promotion.

Personalized shopping app ShopAdvisor and Elle magazine are turning readers into brick-and-mortar shoppers.

Elle and ShopAdvisor have released results of the August 2015 “Shop Now With Elle” proximity mobile marketing program. The program connected consumers to retailers and provided them with exclusive content and offers using location-based mobile technology, including beacons and geo-fences.

When Blake Fohl addressed the True Value Company’s retailers at the co-op’s most recent Reunion in Chicago, he let them in on a secret: The True Value Rewards program had gone “in-house.”