Loyalty Marketing

Target Corp. is bringing back a beloved family film classic just in time for the holidays — and getting in some prime time high-profile marketing in the process.

The retailer has teamed up with ABC to show “Mary Poppins.” It's the first time in more than 13 years that the movie has been shown on television. The movie will be aired on Dec. 12, from 8 – 11 pm EST on ABC, which is owned by Disney.

H-E-B is blazing another new trail in the online grocery market with a special holiday promotion.

The Texas-based grocery chain is hosting 12 Days of Deals, online only, Dec. 5 through Dec. 16. Each day, HEB says, it will feature a doorbuster deal with something for everyone, from TVs and toys, to crockpots and coolers.

Sears Holdings Corp. is doing a much better job at cutting costs than at stopping its sales decline.

The retailer’s total revenue in the third quarter, ended Oct. 31, fell 20% to $5.75 billion, from $7.21 billion in the year-ago period, amid store closings and divestitures and a drop in apparel and consumer electronics sales. (Sears had 1,687 stores at the end of the quarter, down from 2,249 a year earlier.)

Total same-store sales were down 8.6%. Kmart same-store sales declined 7.5%. Sears domestic same-store sales fell 9.6%.

Sears Holdings Corp. is doing a much better job at cutting costs than at stopping its sales decline.

GameStop is upping the ante on rewards by allowing customers to use their reward points to save on the cost of fuel.

The retailer is partnering with the Excentus Corp. Fuel Rewards program to allow members to earn fuel savings from purchases made at thousands of participating merchants, retailers and restaurants nationwide.

Walmart has kicked off one of its most omnichannel marketing campaigns ever with its Holiday Sing to Salute Military Families.

The nationwide campaign encourages the public to sing a portion of a classic holiday song while capturing it on video, and then post the video on social media channels to show support for members of the military and their families.

It’s no wonder so many shoppers were not impressed with some of the big holiday deals being offered by big retailers this past week.

Amazon, Walmart, Target, and Jet did not heavily discount most popular products and prices actually increased in key categories after Black Friday, cementing a perception that the two celebrated shopping days are waning in importance, according to research from Boomerang Commerce, which aggregated and analyzed online price discounts and price perception for 1,000 popular products sold by Walmart, Target, Amazon and Jet.

Retailers are paying more and offering more incentives to secure experienced in-store help to increase sales.