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Loyalty Marketing

  • Meijer makes customers so happy they cry

    Thanksgiving may be over, but it is worth watching a video of how Meijer made a difference in the lives of hundreds of customers and employees ahead of the holiday and in the process earned itself immeasurable goodwill.

  • Heading into the holiday rush, these retailers are tops in social engagment

    A department store and a beauty specialty retailer have the best momentum in social media going into the holiday season. Meanwhile, an online giant is losing steam.

  • Tech Guest Viewpoint: Three Ways to Have Singles Day all Year Round

    Alibaba generated a record $14.3 billion in sales in a 24-hour period on Singles Day (Nov. 11) this year. That is roughly five times what Cyber Monday is expected to generate.

    Clearly, Alibaba is doing something right and is setting a precedent for what other retailers worldwide hope to achieve. It’s worth looking at why Alibaba was so successful. So what can retailers take away from the Singles’ Day experience to maximize sales and give customers a great experience this holiday season, and throughout 2016?

  • Walmart, Target in Cyber Monday shift

    First it was Black Friday encroaching on Thanksgiving. Now, Cyber Monday is bleeding into Sunday night with Walmart and Target employing new promotional strategies.

  • Hitting a holiday reset

    Holiday is going to have a new look this year, as retailers take a different approach to the shopping season. As a result of consumers’ overwhelming focus on price, online shopping and free shipping incentives, retailers have been forced to rethink their strategies. As part of our ongoing series of retail industry surveys, HRC Advisory recently spoke with over a dozen top U.S. retailers to gauge what’s to come for the 2015 holiday season.

  • Lowe’s names new leaders to drive loyalty

    Lowe’s has a new chief marketing officer and a new senior vice president of strategy, insights and planning.

  • Study: Millennials follow holiday shopping traditions

    Black Friday and Cyber Monday may still be cool, after all.

    A new study on the holiday shopping habits of almost 7,000 millennials by product discovery platform Influenster shows that 93% of respondents plan on shopping Black Friday and/or Cyber Monday this year.

  • Big changes help Target hit the bullseye in Q3

    Marketing and merchandising changes at Target Corp. are paying off as the retailer reported better than expected traffic and sales in the third quarter.

    For the quarter ended Nov. 1, Target reported a same-store sales increase of 1.9%. Net sales rose 2.1% to 17.6 billion.

    Profit rose to $549 million, or 87 cents per share, up from $352 million, or 55 cents per share in the year-ago period. Not including one-time items, the company earned 86 cents per share, which was in line with Wall Street expectations.

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