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Loyalty Marketing

  • PwC: Mobile shoppers in U.S. aren’t buying

    U.S. consumers are willing to use mobile devices during the shopping process, but not so much at the end.

    According to a new study of 23,000 global consumers (including U.S. shoppers) from PwC, “Total Retail 2016,” only 22% of U.S. consumers make a mobile purchase at least monthly and only 26% say mobile will become a main purchasing tool for them in the future. Deloitte cites the lack of widespread tools to make mobile purchasing easier, such as buy buttons, currently available in the U.S.

  • Pinterest appeals most to this age group

    One demographic in particular may want to break into a chorus of The Who’s “My Generation” when they use Pinterest.

    New data from Pinterest shows that more than one in three of Pinterest’s 100 million global users are Millennials. With 75% of all content saved by Pinterest users coming from businesses, this reflects an opportunity to present brands and products to a Millennial-heavy audience.

  • Target is winning back shoppers, especially online

    Brian Cornell says Target's fifth consecutive quarter of traffic growth is evidence that the retailer is making good progress on itsomnichannel capacity improvements.

    For the fourth quarter ended Jan. 30, same-store sales at Target increased 1.9%, driven by traffic growth of 1.3%. This is Target's sixth consecutive quarter of rising same store sales.

  • Macy's expanding beauty, discount chains

    Macy’s says cold weather in January helped the retailer report a better than expected decrease in same store sales for the fourth quarter even as the company explores an expansion of its off-price and beauty formats.

    For the period ended Jan. 30, same store sales fell 4.3%, slightly less than the 4.7% fall it had estimated. Total sales declined to $8.87 billion.

  • Here’s what consumers think about CVS’ ban on tobacco products

    CVS Health's decision to stop selling cigarettes is having its intended impact - 52% of those consumers who used to buy their cigarettes from CVS say it is now harder to buy cigarettes altogether, according to a survey commissioned by V2, a manufacturer of electronic cigarette and vaporizer products. Out of that group, 73% called the impact manageable, stating that “buying cigarettes is now harder but I have other options” and 27% said it made buying them “much harder.”

  • Petco appeals to new pet parents with omnichannel campaign

    Petco is launching an omnichannel campaign in support of a new program designed to appeal to its target market: pet parents.

    Petco's new and free Welcome to the Family Program supports all new pet parents, complete with a companion care pack, information on proper pet care and 24/7 support. The program helps pet parents as they expand their brood and embark on new adventures with the newest addition to their family.

  • Starbucks in overhaul of popular loyalty program

    It’s not going to be so easy for the 11 million-plus active members of Starbuck Corp.’s loyalty program to earn freebies.

    Starting in mid-April, the coffee giant is making a change in its “My Starbucks Rewards” loyalty program whereby members will earn points, or “stars,” based on the dollars spent on the purchase. Currently, customers earn a star for each transaction, regardless of how much they spent, and are entitled to a free item after earning 12 stars.

  • Gift Cards’ Appeal to Millennials

    Gift cards are exceedingly popular with Millennials, as new research from the Wharton School’s Baker Retailing Center and The NPD Group found. Here is fresh insight as to why:

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