Loyalty Marketing

Rite Aid's 22nd annual Miracle Balloon campaign for Children's Miracle Network Hospitals is now underway, the company announced Monday. From now through April 30, Rite Aid customers can support their local children's hospital by purchasing $1 paper Miracle Balloons at any Rite Aid store.

The “March Madness” college basketball tournament will no doubt a major trending topic on social media for the next few weeks, and sporting goods retailer The Finish Line Inc. is joining the craziness.

The Finish Line is offering customers two opportunities to digitally celebrate March Madness games this year. The retailer is offering a Finish Line Bracket Challenge for its Winner’s Circle loyalty program members with a top prize of $5,000, as well as the #CallYourShot social campaign that will last the duration of the tournament.

The explosive growth of connected devices combined with consumer preference for retailer-brand protection plans creates a growing opportunity for retailers to boost revenue and shopper loyalty. 

Amazon will be promoting its growing portfolio of original content available to Prime members on 20,000 movies screens after reaching a multi-year agreement with National CineMedia.

Amazon will be promoting its growing portfolio of original content available to Prime members on 20,000 movies screens after reaching a multi-year agreement with National CineMedia.

Dick's Sporting Goods is launching an emotional omnichannel campaign as part of its sponsorship of Team USA.

The TV and digital effort tells the story of everyday sacrifices made by Olympic/Paralympic-hopeful athletes, and it prominently features five Team USA Contenders who are currently employed in Dick's stores nationwide.

The 2,200 unit Bridgestone Retail Operations chain of automotive stores is drawing inspiration from a gold medal winning Olympic sprinter to help accelerate its performance.

More than 45% of consumers say the opportunity to earn rewards is a primary driver for purchasing from a brand, according to a new study from Maritz Motivation Solutions.

The report, The Maritz LoyaltyNext Customer Study, surveyed 2,000 consumers on their loyalty to and engagement with brands.

When asked why they purchase from a brand, a majority of consumers cited “the ability to earn points and rewards, as well as good promotions and low prices.”