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Loyalty Marketing

  • Rue La La aligns with oldest digital platform of all

    Specialty online fashion retailer Rue La La is launching a series of themed online boutiques that tie in with the original digital consumer engagement channel – TV.

    Rue La La is entering an exclusive partnership with ABC's hit show "Dancing with the Stars” by offering themed online shopping experiences. The first boutique, live at 3 p.m. ET on Monday, March 21, aligns with the premiere of "Dancing with the Stars" and is merchandised for a night of dancing for both men and women.

  • Being There: In-Store Apparel Retailers Put Advantages to Good Use

    It’s been more than 15 years since they started ringing the death knell for brick-and-mortar retail. And although the Internet shopping base continues to grow, the in-store experience is here to stay. Even the doomsayers have quieted during recent years. There are simply too many things about in-store shopping that the online experience can’t offer.

  • Harry & David plays social engagement game

    Harry & David is using social media to bring consumers back to the fun of a childhood Easter egg hunt.

    The specialty gourmet gift retailer is hosting a social media giveaway called the “Eggciting Hunt Sweepstakes” through April 15 with hundreds of dollars of gift cards as prizes. Participants register online and then are sent on a hunt for clues to find virtual eggs on Harry & David’s Facebook and Twitter accounts.

  • New York & Company in outlet overdrive

    Specialty apparel retailer New York & Company plans to convert even more of its nearly 500 stores to an outlet format following a strong finish to the year.

  • Shoe Carnival ready to join $1 billion club

    The pace of expansion slowed at Shoe Carnival in 2015 but the company produced respectable growth against a challenging prior year comparison that has it poised to achieve a major milestone in 2016.

  • Tanger Outlets publishes in style

    Tanger Outlets is bringing its celebration of spring fashion directly to shoppers.

    The Greensboro, North Carolina-based operator of 42 upscale outlet shopping centers with two under construction is releasing its seasonal TangerSTYLE magazine. TangerSTYLE features brands including J.Crew, Banana Republic, and Cole Haan. The magazine is available free at Tanger Outlets locations, as well as online and via the Tanger Outlets mobile app.

  • How many promotional emails a week is too many?

    Consumers have spoken, and there is a definite number of retailer emails that crosses the line.

    According to a new survey of more than 1,000 U.S. shoppers from customer targeting technology provider First Insight, the average consumer subscribes to 2.3 retailer email lists and receives 13.1 emails a week from these lists.

  • H&M launches garment 'rehaul' with M.I.A.

    H&M is joining forces with one of the most influential urban artists in music on a campaign with appeal to many of today's fashion shoppers.

    From April 18 to April 24, H&M aims to collect 1,000 tons of unwanted garments from customers in its more than 3,600 stores worldwide. The initiative is part of H&M’s goal to close the loop in fashion by recycling garments to create reusable textile fibers.

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