Office Depot offers augmented reality promotion

Boca Raton, Fla. -- Office Depot Inc. is partnering with pop-rock quintet R5 on the retailer’s back-to-school “Gotta Get INSPIR5D” campaign. Through Sept. 30, at most Office Depot and OfficeMax store locations, customers can engage with an augmented reality experience with the band.



By using a smartphone and the Office Depot mobile app, shoppers can see R5 appear on the phone’s screen to offer words of encouragement and then pose for a photo opportunity with them. Customers can then share their R5 group photo via their social network.



In addition, back-to-school shoppers who make an in store purchase of $75 or more, can receive a limited edition R5 “Gotta Get INSPIR5D” sticker sheet. The stickers contain exclusive R5 band member interviews, an exclusive R5 live performance, and a code for four free R5 songs to download.



The campaign’s website will also host exclusive photo and video content. Visitors can also participate in the “Gotta Get INSPIR5D” campaign via social media using the hashtag #INSPIR5D.