Games/ Contests/ Sweepstakes

Now that gasoline is cheaper, the fuel-savings component of retailer loyalty programs isn’t such a powerful draw. So retailers such as Kroger are employing new tactics to keep customers interested.

Cost Plus World Market is giving movie lovers until Feb. 21 to participate in an online contest that should help the Bed Bath & Beyond division build its email database.

The “Movie Lovers Sweepstakes” offers film buffs a chance to win one of four grand prize packages of free movies for a year (two tickets per week for 52 weeks) and a $1,000 World Market gift card by registering with their e-mail addresses and other personal information at worldmarketsweepstakes.com.

The Macy’s Bloomingdale division is pursuing a micro-seasonality promotion opportunity with an Asian-inspired marketing campaign.

The company announced that it will be ringing in the Year of the Ram this Chinese New Year with unique merchandise, special events and cultural presentations from Jan.22 – March 2.

Framingham, Mass. – To celebrate the two-year anniversary of its SmartPay Check-Link mobile and card payment program, convenience chain Cumberland Farms is launching a promotion on its Facebook page Jan. 23-25. To enter, customers must calculate their projected 2015 coffee savings using Cumberland Farms' Coffee Savings Calculator, and post them as a comment on the Cumberland Farms page.

Twenty winners will be announced in the comments and will receive a $20 gift card to their local Cumberland Farms.
 

Barnes & Noble Inc. is embarking on a social media-based campaign to inspire more customers to read and promote its Nook e-reader.

The Nook Reading Challenge is a social media-based reading challenge with the goal of inspiring participants to read more and interact with their friends and the book community about what they’re currently reading, the company said.

To participate in the challenge, readers have to commit on their Facebook page to read one or more books between Jan. 24 (National Readathon Day) and Feb. 28 using the hashtag #NOOKReadingChallenge.

Irving, Texas – Chuck E. Cheese’s is running a dance-themed omnichannel promotion featuringYouTube stars Shaniah Jones and D’Squared Live. Kids can win free tickets by learning to “do the Chuck E.,” an original dance, at Chuck E. Cheese’s locations.

Brawny paper towels are known for being tough, but now the brand is standing strong with wounded service members in need of help.

Georgia-Pacific, the maker of Brawny, announced it has raised $2 million for the Wounded Warrior Project (WWP) following its third year of partnering together. WWP is a national organization dedicated to honoring and empowering wounded service members transitioning back to civilian life through unique, direct programs and services.

Camp Hill, Penn. - Rite Aid is ringing in the New Year by offering members of its wellness+ loyalty program the opportunity to receive lifestyle and entertainment rewards for every $50 spent in stores on participating products through Jan. 24. To participate in a promotion Rite Aid is calling “Happy You Year,” members of the wellness+ loyalty program can look for the red "Buy & Earn" symbol on store shelves.