Newegg takes back-to-school campaign to Facebook and Twitter

Newegg has kicked off its back-to-school campaign for 2014, which features special deals, promotions and sweepstakes designed to help equip students for the upcoming school year.



Each week of the campaign focuses on a specific theme, highlighting sales on related products and rewarding Newegg customers with special deals through Twitter and Facebook.



“Helping students of all ages properly equip themselves for the coming school year is very important to Newegg,” said Soren Mills, Newegg North America’s chief marketing officer. “From PC to mobile — and even gaming and wearable tech — Newegg is the best destination for great deals on a huge array of technology that meets the diverse needs of all types of students.”



Newegg will also run a series of promotions on Facebook and Twitter. Students, and everyone who shops for students, are encouraged to sign up and visit its site for additional details.



Newegg’s back-to-school campaign runs from July 15 until September 15.



The electronics-focused e-retailer owns and operates Newegg.com, which was founded in 2001 and has more than 25 million registered users. It offers customers a comprehensive selection of the latest consumer electronics products, detailed product descriptions and images, as well as how-to information and customer reviews. Using the site's online tech community, customers have the opportunity to interact with other computer, gaming and consumer electronics enthusiasts.