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LivingSocial offers ‘Daily Gem’ summer promotion


Washington, D.C. - Daily deals site LivingSocial is featuring a summer promotion called the Daily Gem, a chance for additional savings on premium and custom-selected deals based on a shopper’s preferences. Each morning, LivingSocial shoppers will receive a personalized Daily Gem deal via email with the chance to save an additional 15% on top of existing savings if they purchase by 3 p.m. local time.

Shoppers can also find their Daily Gems by signing in to their LivingSocial accounts online. LivingSocial partnered with Boulder, Colorado-based advertising agency Victors & Spoils, to develop an integrated campaign to launch the Daily Gem. The campaign is supported by Web and email tactics, social media and special "Easter egg" celebrity surprises that consumers can share post-purchase.

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