Pizza Hut launches omnichannel movie promotion

Plano, Texas – Pizza Hut is launching an omnichannel summer promotion tying in to the upcoming release of the Aug. 8 “Teenage Mutant Ninja Turtles” live action film. In addition to a custom national television spot and special menu items, the promotion features a number of digital components.



To kick off the promotion, Pizza Hut will host a #TBTMNT (Throwback Teenage Mutant Ninja Turtles) promotion on its Twitter and Instagram channels where fans are encouraged to post their old turtle memorabilia or turtle costumes for chances to win gift cards and other prizes. There will also be online videos and the box topper for Cheesy Bites Pizzas will feature an augmented reality experience for customers at home. Consumers will have a chance to unlock extended footage from the movie and additional content through an interactive AR experience.



All digital assets will also be housed on a new Tumblr page hosted by Pizza Hut. The page will provide an arena for fans of pizza and the Ninja Turtles to showcase memories and stories related to the Turtles and Pizza Hut. Furthermore, Pizza Hut will include an exclusive online only "hidden menu" that features unique Cheesy Bites Pizza recipes inspired by the personality of each Ninja Turtle.