Events

Mallgoers who need to see what’s happening at the North Pole before they believe in Santa Claus will have their doubts erased, thanks to J.C. Penney. According to Advertising Age, Penney is using Oculus virtual reality headsets in an immersive holiday promotional experience called “Twas the Flight before Christmas” at four select malls. Customers will be able to interact with a virtual “Santa’s Workshop” environment.

Don’t be left out in the cold. The Retail Design Institute is accepting entries for its annual store design competition. The deadline to submit is December 31, 2016.

The competition celebrates exceptional retail experiences across more than 20 categories from department stores and specialty shops to restaurants and pop-ups. In addition, a single "Store of the Year" will be chosen from among the winning entries.

Plymouth Meeting, Pa. -- PREIT will begin construction next summer on LEGOLAND Discovery Center Philadelphia at Plymouth Meeting Mall in Plymouth Meeting, Pennsylvania. The 33,000 sq. ft. attraction, is a unique indoor attractions based on the popular LEGO brick, designed for families with children aged 3-10.

Watch this video for a time-lapsed video on how Target transformed a 16,000-sq.-ft. space in Manhattan into its holiday-themed pop-up, Target Wonderland.

Target merges physical and digital retailing in its holiday pop-up, Target Wonderland, located in Manhattan. The 16,000-sq.-ft. space has ten larger-than-life displays, including a jumbo Etch-a-Sketch, a Christmas tree made from green-foam Hulk Hands and the "S.S. Free Shipping” LEGO pirate ship which is part of Target’s holiday advertising campaign.

ICSC’s 2015 New York National Conference & Deal Making show is on track to set an attendance record, with approximately 10,000 dealmakers estimated at the event, outstripping the previous peak of 9,600 attendees set in 2014 and spurring the event’s planners to explore options for adding space in future years.

Target is back to its old marketing tricks in New York City this holiday season with a16,000-square foot omnichannel "spectacle” opening Dec. 9 next to Chelsea Market.

According to the Minneapolis Star-Tribune, the holiday pop-up store "is filled with 10 holiday-themed displays that incorporate a digital element on top of an interactive physical experience. Each one is tied in to a popular holiday toy that Target is selling at the space."

PBteen is hoping a new omnichannel collaboration with a popular teen app may appeal to a wide swath of its target market.

The retailer is teaming up with a Disney star on a new furnishings collection inspired by a trendy new app called Make Me Nails. The app was created by the star of Disney's "A Dog with a Blog," G. Hannelius. Make Me Nails is a fully-customizable nail wrap iPhone app and e-commerce platform that allows consumers to create individual nail wrap art for each finger, for the ultimate custom manicure.

Barnes & Noble posted disappoint results for its second quarter, but sounded a positive note about holiday sales.

The company posted a wider-than-expected loss of $39.2 million, or 52 cents per share, for the quarter ended October 31, compared to a profit of $12.3 million, or 12 cents per share, a year ago.

Losses, adjusted to account for discontinued operations and severance costs related to the spinoff of its college bookstore division, were 28 cents per share.

An entertainer, actor and television personality — who also happens to be the ex-husband of recording star Mariah Carey — has been tapped as the creative head of the reborn RadioShack.

The chain announced it has hired Nick Cannon as its chief creative officer. And he won’t just be a figurehead or celebrity pitchman, according to the company.