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OMG! PBTeen debuts nail art-inspired collection

12/7/2015

PBteen is hoping a new omnichannel collaboration with a popular teen app may appeal to a wide swath of its target market.


The retailer is teaming up with a Disney star on a new furnishings collection inspired by a trendy new app called Make Me Nails. The app was created by the star of Disney's "A Dog with a Blog," G. Hannelius.Make Me Nails is a fully-customizable nail wrap iPhone app and e-commerce platform that allows consumers to create individual nail wrap art for each finger, for the ultimate custom manicure.


“We’re delighted to partner with Make Me Nails this holiday season in our effort to spotlight and support teen entrepreneurs,” said Jill LaRue-Rieser, SVP, merchandising for PBteen. “G’s fresh and innovative perspective on how to merge the tech and beauty industries is an inspiration. We hope that by sharing her story we can encourage other teens across the country to work hard and follow their dreams.”


PBTeen is launching the exclusive Make Me Nails for PBteen collection featuring holiday-themed nail designs with festive patterns, including Holiday Wonderland and Winter Blush, this month.


To celebrate the launch, PBteen will host an in-store event with Hannelius on Dec. 12 at the South Coast Plaza PBteen store in Costa Mesa, Calif. From 1:30pm – 4:30pm, Hannelius will be on-site to demonstrate how the Make Me Nails app works and how to easily apply the nail wraps. Following the demonstration, fans will have the chance to meet and take photos with the teen tech entrepreneur.


“We are so excited to team up with PBteen. At 16 years old, I feel truly grateful that we are able to have our first Make Me Nails retail experience with such a wonderful company. Our brand aesthetic harmonizes beautifully with PBteen,” said G. Hannelius, co-founder of Make Me Nails. “We have worked hard to create some gorgeous nail wraps for this collaboration, and I hope everyone loves the looks as much as I do. As a teen tech entrepreneur, I hope to inspire other young girls to keep dreaming and creating! You never know how far your ideas can take you - and for me, this opportunity proves that.”


Consumers can join the conversation on social media by following @pbteen, @makemeofficial and #mypbteenmakemynails.


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