First Look: Target Wonderland

Target merges physical and digital retailing in its holiday pop-up, Target Wonderland, located in Manhattan. The 16,000-sq.-ft. space has ten larger-than-life displays, including a jumbo Etch-a-Sketch, a Christmas tree made from green-foam Hulk Hands and the "S.S. Free Shipping” LEGO pirate ship which is part of Target’s holiday advertising campaign.



Visitors receive a custom lanyard and a digital RFID “key” that they can use the key to scan the mini bullseye tag that is located on the products featured in the store, adding the items to a custom digital shopping list. When they are ready to leave, shoppers can check out and purchase anything they added to their list.