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Staples tries new holiday promotional strategy
Price match guarantees and claims of fantastic deals have become passé, so Staples is employing a new promotional tactic this holiday season that speaks directly to its core customer.
Staples is making the same claims as virtually every other retailer about its great deals, convenient shopping and omnichannel capabilities. However, to take those claims a step further in a way that speaks to its core customers, Staples has created a limited duration promotion it’s calling the “Business Savings Event.”
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Saks Fifth Avenue’s holiday windows to provide lighting extravaganza
Saks Fifth Avenue’s holiday windows are an annual tradition in Manhattan, and the retailer keeps upping the ante.
Saks will unveil its windows on Nov. 23, and the display promise to light up the night. The retailer will transform its windows with a “Winter Place” theme, complete with a state-of-the-art light show featuring three-dimensional elements on the front facade of the iconic store, including towering light icicles, crystal palace spires, and snowy magnolia arches.

