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Tech Guest Viewpoint: Margin-Friendly Promos That Convert
By Melanie Curtin, OpiaTalk
Promotions, discounts, and coupons, oh my! It’s easy to have a love/hate relationship with them. On the one hand, they’re proven to bring in business and boost conversions. On the other, they can cut into margins.
It’s often assumed that the bigger the promotion, the better it will convert. But what if it’s not about the promotion itself? What if it’s more about the delivery?
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Whole Foods makes the right kind of difference
The old expression, “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime,” was taken to heart at Whole Foods where a recent fundraising campaign will provide loans to help people improve their lot in life.
Whole Food held concerts and craft fairs and thousands of small events that raised $4.6 million with the goal of alleviating global poverty. To achieve such a lofty mission, the retailer isn’t donating money to food banks to provide hand outs, but rather using the dollars to fund a microlending campaign.

