Events

Sam’s Club is toasting the grand opening of its newest club in Oklahoma with thousands of dollars in community grants and special appearances by politicians and celebrities.

The new Sam’s Club at 1705 S. Broadway Ave. in Moore, Okla., opens May 7 following an 8 a.m. grand opening ceremony. The company says the grand opening celebration will focus on the company’s commitment to the local community. “We’re so happy to be part of the community and look forward to giving back whenever we can,” said Club Manager Farrokh Moinian.

GNC Holdings is partnering with the Bonnaroo Music and Arts Festival on a new omnichannel strategy.

Specialty retailer Christopher & Banks has come up with an innovative celebration of women to drive traffic this Mother’s Day.

The retailer will solicit nominations for, and select, Amazing Women to be recognized for their selfless giving and positive impact on the lives of those around them. The first search this year will be launched in celebration of Mother's Day with nominations open through May 10.

The Food 4 Less and Ralph’s divisions of Kroger Co. are asking shoppers in the Southern California area to support the Special Olympics.

The 2015 Special Olympics World Games are coming to Los Angeles this summer, and Ralphs customers and associates can show their support of Special Olympics through the supermarket chain's nonprofit arm, The Ralphs Fund, by donating their spare change in collection canisters located at the checkstands in their neighborhood Ralphs supermarket.

On the heels of Amazon’s B2B move, Staples is launching a marketing campaign to lure more small business customers. Staples says it will offer 40% off large posters, banners and lawn signs, and 50% off custom invitations and announcements through June 27.

While other retailers try to hone their social media and omnichannel skills, Victoria's Secret is creating excitement once again the way it knows best: by announcing a new team of crystal-decorated, 6-inch-heel wearing models.

Jared jewelers has launched a digital promotion designed to drive traffic to its stores this Mother’s Day.

The retailer says it is celebrating all moms this Mother's Day with the launch of the "Win One, Give One" Mother's Day Sweepstakes. Fans will have the chance to treat mom and themselves by entering online to win beautiful jewelry and a $100 Jared gift card, from now until May 3.

By Sherrie Mersdorf, director of marketing, NewBrand

Wayne, N.J. – If Darth Vader scared you, then you’ll probably want to check out the new online “Star War”s hub that Toys “R” Us Inc. is launching as part of a year-long omnichannel promotion tied to the classic movie franchise, which returns with a new film in December. The hub will showcase video content, event information and more in the coming months.

Toys“R”Us and Toysrus.com are set to bring customers to a galaxy far, far away with a year-long omnichannel celebration in honor of the epic Star Wars saga.