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Retailers doing good: Ann Inc. donates millions to cancer research; Whole Foods fights against poverty
New York -- High-profile retailers can make a high-impact difference when they use their clout to do good.
Case in point: Ann Inc., parent to Ann Taylor and Loft, donated more than $4.3 million to the Breast Cancer Research Foundation to fund groundbreaking cancer research. The brands parlayed successes from the 2014 spring and fall campaigns and have brought the company's total corporate donation to $22.3 million in the past 10 years.
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Tech Guest Viewpoint: Margin-Friendly Promos That Convert
By Melanie Curtin, OpiaTalk
Promotions, discounts, and coupons, oh my! It’s easy to have a love/hate relationship with them. On the one hand, they’re proven to bring in business and boost conversions. On the other, they can cut into margins.
It’s often assumed that the bigger the promotion, the better it will convert. But what if it’s not about the promotion itself? What if it’s more about the delivery?

