-
Study: Email marketers should play percentages
Retailers sending email promotions may want to hold off on announcing deals that offer a specific number of dollars off the listed price.
According to a new study of more than one billion marketing emails by retention marketing firm Retention Science, customers are more receptive to percent-off deals than dollar-off deals. Percent-off deals result in customers 38% more likely to click, and 47% more likely to convert when they were presented with a dollar-off offer.
-
Kmart plans a Happy Halloween for shoppers
Shoppers who hit the aisles at Kmart this Halloween are in for more treats than tricks.
The company said that shoppers in costume on Oct. 31 will receive a coupon for a purchase over $30. Additionally, the first 100 children ages 12 and under who show up to trick or treat will receive a fun-size candy bar.
