Entertainment Tie-ins / Licensing

Menomonee Falls, Wis. – Kohl’s took what could be called a visionary approach to promoting and selling goods from its new Lauren Conrad designer collection online.

According to Advertising Age, Kohl’s livestreamed the debut of Conrad’s latest collection at New York Fashion Week on the Periscope social media site.

New York -- The storefront of Century 21 Department Stores’ flagship in lower Manhattan has been given a stunning makeover to honor the city and in remembrance of the 9/11 terrorist attack.

The off-price retailer has partnered once again with internally famous street artist Thierry Guetta (commonly referred to as Mr. Brainwash), who has painted a vibrant mural on a 65-sq.-ft. by 225-sq.-ft. wall on the flagship’s façade. The store is in the financial district and close to where the World Trade Center once stood.   

A former New York NFL star is bringing his unique sense of fashion to the men's department at JCPenney.

The retailer says it is teaming up with former N.Y. Giant and current ABC talk show host Michael Strahan (seen above with co-host Kelly Ripa) on the Collection by Michael Strahan, an exclusive brand of men's tailored clothing, dress shirts, neckwear and accessories now available in over 200 JCPenney stores and at jcpenney.com. 

Wayne, N.J. – The days of kids using pencils to write holiday wish lists in poor handwriting may be over.

Toys “R” Us is offering the #TRUHotToyList, an omnichannel listing of the holiday season’s hottest toys.

Kohl’s is looking to get a leg up on the competition this holiday season with an early lineup of the hottest toys this December.

The retailer’s top toys for the holiday season include an exclusive assortment from Star Wars and trusted national brands, including Barbie, Fisher-Price and Melissa & Doug.

On the heels of the most successful Jurassic Park movie ever, Gymboree is looking to leverage the popularity of dinosaurs with a new collection inspired by a new dinosaur-themed series on Netflix.

Multi-channel retailer HSN is parterning with a tennis legend and fashion icon for an innovative shopping event during New York Fashion Week.

HSN Inc. has announced that Williams will be live-streaming her fall Signature Statement Collection during a special HSN.com "Front Row" event during New York Fashion Week on Sept. 15. The retailer aims to transform the way designers bring their collection to market by allowing fans of Williams's fall collection to shop the runway online immediately after the show.

From American Idol winner a decade ago to one of the biggest names in entertainment, Carrie Underwood will add extra star power to the 14th annual Belk Bowl football game slated for December 30.