Los Angeles -- Caruso Affiliated announced the appointment of Steven Martin to senior VP, strategic alliances & entertainment. Martin will oversee client sponsorships, large-scale entertainment events, brand activations, and new business development across Caruso Affiliated’s portfolio. He will report to chief marketing and communications officer Judy Johnson.
Martin joins Caruso Affiliated from City of Hope, where he spent seven years as VP of marketing. He also held management roles as VP, advertising, brand and sponsorships at Charles Schwab, and group manager, corporate sponsorship and event marketing at Sprint Corporation.