Skip to main content

Entertainment Tie-ins / Licensing

  • The Force awakens the toy aisle

    Star Wars merchandise is shaking up the busy fall retail season, according to a new report.

    According to new research from 360pi, between Sept. 4 and 10, Star Wars-themed toys comprised nearly two in 10 of the daily top 100 best selling toys on Amazon, dethroning bestsellers Cards Against Humanity, Crayola and Exploding Kittens, and replacing traditional Lego items with Star Wars-themed versions.

  • Former Famous Footwear exec named CMO at Crocs Inc.

    Crocs Inc. has promoted one of its marketing directors to be the company's next CMO.

    The company announced that Terence Reilly was promoted to senior vice president and chief marketing officer. In this new role, Reilly will continue to lead the Global Marketing team in Niwot, Colo., providing strategic direction and support to the company's regional and country marketing teams across the globe. Reilly will continue to oversee all aspects of Crocs' marketing, including the company's brand, advertising, consumer and social media campaigns.

  • CBL putting out welcome mat for kids with interactive play areas

    CBL is giving shoppers with kids a fun reason to visit its centers.

    CBL & Associates Properties and Playtime have entered into a multi-year partnership with Fisher-Price, Inc., a leading infant and preschool toy manufacturers, and a subsidiary of Mattel, Inc., to design soft play areas at select CBL centers nationwide.

  • The Container Store contest challenges students to get creative

    The Container Store is teaming up with the Rhode Island School of Design on a contest that invites design students to re-think the organized home.

    The goal is to give design students a platform to present their product ideas to The Container Store and the chance to see their ideas produced. The product submissions need to appeal to The Container Store’s consumer.

  • The Container Store designs an innovative contest for students

    The Container Store is teaming up with the Rhode Island School of Design on a creative contest that invites design students to re-think the organized home.

    The goal is to give design students a platform to present their product ideas to The Container Store and the chance to see their ideas produced. The product submissions need to appeal to The Container Store’s consumer.

  • Is 'Star Darlings' the next 'Frozen' for retailers?

    Retailers that depend on Disney products for a big chunk of sales are in for a treat compliments of the company’s new “Star Darlings” line.

  • Gymboree takes happiness omnichannel

  • Mall Marketing Spotlight: GGP partners with style blogger for fall looks

    Chicago -- General Growth Properties has launched a Fall Fashion Guide, available online and accessible to its mall shoppers around the country.

X
This ad will auto-close in 10 seconds