Men’s grooming concept has big plans for growth

A men’s grooming shop that provides hand and foot care, haircuts and shaves in a “man cave nirvana” has ambitious designs for expansion.



Hammer & Nails Grooming Shop for Guys announced plans to have 250 locations up and running by 2022. The company said it ready to ramp up growth by building on a solid foundation of smart franchise partnerships and tactical site selection. In line with those plans, Hammer & Nails is set to open 10 locations in Maryland over the next three years under the leadership of Bart Butler, with its first lease at Metro Centre in Owings Mills, Md., a brand new mixed use development. The location is slated to open within the next six months.



“The Hammer & Nails brand has truly discovered an untapped sector of the massive health-and-wellness industry – no one is delivering male-centered grooming services the way we are,” said Michael Elliot, founder and CEO of Hammer & Nails. “We’re still at the ground floor of our development in Maryland, making it an exciting expansion region for us. We’re eager to bring our concept to a diverse group of new customers in the area.”



The company will be opening its first franchise locations this year, with five slated to open by the end of this summer. After offering a franchise opportunity in 2015, the brand has awarded licenses for more than 200 shops.



Hammer & Nail shops will offer customers a low-lit and luxurious atmosphere with dark wood and steel detailing, oversized leather chairs, personal TVs and noise cancelling headphones, and complementary beverages.