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Target goes big for Mario

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Target Corp. is celebrating the highly-anticipated release of a popular video game with some fun in-store flourishes.

The game Mario Kart 8 has been around for the past couple of years, but on April 28, it launches on the Nintendo Switch. To celebrate, Target is adding Mario and Luigi accents to approximately 650 stores, starting on the exterior. The retailer’s signature big red bollards have been given a makeover, with Mario and Luigi now welcoming shoppers into the store. (This isn’t the first time Target has given the bollards a makeover — in 2011, it painted beach balls as part of a summer campaign, and last year it created Pokemon balls.)

As shoppers walk through the doors to the store, motion sensors fire up flashing lights and play Mario’s catchy theme song. And for anyone who has ever dreamed of driving a real-life Mario kart, the retailer has decorated some of its shopping carts to make it appear as if they Mario karts. (This is the first time Target’s ever decorated our carts. (This is the first time Target has decked out its carts).

“Experience counts — it’s what keeps guests coming in and coming back to our stores,” said Scott Nygaard, senior VP, merchandising, Target. “So we’re delivering the fun like only Target can, giving generations of Mario fans a shopping trip they won’t soon forget.”
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