QVC signs up new high-profile partner

Look for Martha Stewart to appear on the QVC channel.



Sequential Brands Group announced a multi-year agreement with QVC for Sequential’s Martha Stewart brand. Under the agreement, QVC will launch several categories for the brand, including skincare, fashion apparel, and food and beverage.



The new collaboration is expected to launch in the second half of this year. It will feature frequent appearances on QVC by Martha Stewart and a team of Martha’s “favorite experts” as they showcase new products and share tips on how to incorporate them into everyday living.



“Our brand has always been devoted to teaching and inspiring people to live more beautiful, more functional and more meaningful lives and our products provide solutions to do just that,” stated Martha Stewart. “I am thrilled to partner with QVC, which offers unique opportunities to engage directly with an even broader audience, bringing to life several new categories for the Martha brand including beauty and fashion.”



Added Mike George, QVC president and CEO: “QVC at its core is about the joy of discovery and the power of relationships, and few do a better job of connecting with fans and inspiring them to embrace new ideas than Martha Stewart. QVC combines the best of retail, media and social to create the most engaging shopping experience, and to collaborate with a brand such as Martha’s further emphasizes our commitment to excellence and innovation.”