Entertainment Tie-ins / Licensing

Starbucks is giving customers a front-row seat on the famed Las Vegas Strip.

The coffee giant has opened a 3,200-sq.-ft. location in Grand Bazaar Shops at Bally’s Casino complex. The store is unusual in that, instead of the typical tables with chairs, it offers theatrical stadium seating (for 30 to 40 people) in the center of the store and surrounding bench seating.

Macy’s is ushering in the spring promotional season by celebrating America'as vast and varied landscapes at the 2016 Macy’s Flower Show.

The show will sprout to life at five Macy’s downtown store locations nationwide, including Herald Square in New York City, Center City in Philadelphia, State Street in Chicago, Downtown Minneapolis and Union Square in San Francisco.

Dick's Sporting Goods is launching an emotional omnichannel campaign as part of its sponsorship of Team USA.

The TV and digital effort tells the story of everyday sacrifices made by Olympic/Paralympic-hopeful athletes, and it prominently features five Team USA Contenders who are currently employed in Dick's stores nationwide.

Dick's Sporting Goods is launching an emotional omnichannel campaign as part of its sponsorship of Team USA.

The TV and digital effort tells the story of everyday sacrifices made by Olympic/Paralympic-hopeful athletes, and it prominently features five Team USA Contenders who are currently employed in Dick's stores nationwide.

Phoenix-based PetSmart and the Arizona Diamondbacks are teaming up to create the first-ever season-long dog-friendly ballpark in America.

The retailer worked with the team on new PetSmart Patio, PetSmart Park and the Dog Days of Summer program, where dog-loving fans can bring their dogs to all 13 Sunday Diamondbacks home games in the 2016 season (the first game will be on April 10 vs. the Chicago Cubs).

New York -- The Howard Hughes Corp. announced that Andrew Schwartz has been hired to lead the newly created Global Strategic Partnerships Group as senior VP. He will be responsible for identifying and securing new corporate partnerships across the company’s sought after portfolio that spans from New York to Honolulu, the new division will play an important long term role for the growing company.

Chattanooga, Tenn. -- CBL & Associates Properties announce locations for the second phase of Fisher-Price play areas to be installed as part of a multi-year, multi-property partnership, which was announced fall 2015.

The play areas will resemble a larger-than-life Toy Box featuring iconic brands like Thomas & Friends, Little People and more. These exclusive attractions will be brought to life by PLAYTIME, LLC, long-time partner of CBL.

San Diego -- OliverMcMillan announced plans to transform the former theatre building at 5th Avenue and G Street located in the Gaslamp Quarter in downtown San Diego.

“Our vision is to revitalize this active corner perfectly situated in the heart of the Gaslamp. Redeveloping this prime site will provide Downtown more opportunities to engage our local community and tourists alike,” said Dene Oliver, CEO of OliverMcMillan.

Enabling consumer product discovery in the omnichannel age is not a simple or easy matter. Having merchandise available and visible on store shelves is no longer sufficient. Meanwhile, products consumers see on e-commerce sites are mostly determined by prior behavior or their search choices. Furthermore, it is hard to serve effective digital promotions on the mobile screens consumers are increasingly using to shop.

Macy’s and Shaun White have joined forces to create a new and exclusive menswear line that reflects White’s adrenaline-pumping, eclectic style.

The Gold Medal snowboarder and skateboarder has ended his eight-year partnership with Target and will launch a new collection, called WHT SPACE, at Macy's. The collection will consist of fashion-forward staples that are highly wearable and capture the faster sides of White’s style. The limited-time collection will be available in approximately 175 Macy’s stores and on macys.com in mid-June.