Macy's springs into action with flower show

Macy’s is ushering in the spring promotional season by celebrating America'as vast and varied landscapes at the 2016 Macy’s Flower Show.



The show will sprout to life at five Macy’s downtown store locations nationwide, including Herald Square in New York City, Center City in Philadelphia, State Street in Chicago, Downtown Minneapolis and Union Square in San Francisco.



“Our annual celebration of spring this year will take us on a journey through our own backyards, one that is rich with magnificent landscapes that evolve from desert to tropics and everything in between,” said Mike Gansmoe, executive producer of Macy’s Flower Show. “America the Beautiful, this year’s theme, will give spectators the incredibly unique opportunity to experience highlights of the varied natural landscapes found in our nation, all at one location, blooming in unison.”



America the Beautiful, the theme of this year’s magnificent floral showcase, will transport spectators from the bright hues of the Southeast’s tropical blooms to the Northeast’s coastal grasses, and from the Midwest’s fruited plains to the cactus-lined deserts of the Southwest, among other landscapes, starting March 20 through April 3.



For more than 65 years, Macy’s Flower Show has marked the official celebration for the start of the spring season. It also features participation from some of the nation’s top floral and event designers. A rotating list of stars will create the fan favorite “Bouquet of the Day,” an extravagant centerpiece uniquely fashioned by each designer to interpret the show’s America the Beautiful theme in their own aesthetic. These designs will be displayed for brief periods at the floral showcases in New York City, Chicago, and San Francisco.



New this year, the Macy’s Flower Show welcomes spectators to take a personal tour through the show with a unique audio experience available to stream on any device by visiting www.macys.com/flowershowaudio. Floral aficionados and amateurs alike will have the opportunity to learn about the plant life that thrives in each region, while experiencing the lush exhibitions.