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Entertainment Tie-ins / Licensing

  • Disney testing new store design as part of omnichannel update

    Disney is looking to update its customer experience, offline and online, in what it said represents "the next generation of Disney retail."   The company is testing a new store prototype in select locations, including Century City, Calif.; Northridge, Calif.; Miami, Fla. (opening Sept. 28); Nagoya, Japan; and Shanghai, China. The prototype is designed to bring the magic of Disney to retail through innovative technology, storytelling and cast member interaction, the company stated.  

  • Target in new exclusive partnership—with TV duo

    Target Corp. is launching a new brand with HGTV's 'Fixer Upper' stars Chip and Joanna Gaines, and it's doing it just in time for the holidays.   The retailer announced an exclusive multi-year partnership with Magnolia, the home and lifestyle brand founded by the Gaines, to launch a home and lifestyle goods line called Hearth & Hand. It is Magnolia’s first collaboration with a retailer.   

  • Westfield Century City breaks into show biz

    With traditional anchors closing shop, malls nationwide are struggling to make themselves part of the entertainment business. None, however, are likely to do it as literally as Westfield’s Century City.  

  • Walmart, Toys ‘R’Us and Target going all out for ‘Force Friday II’

    Disney's marketing firepower will be on full display starting at  12:01 a.m. on Friday, Sept. 1, when it launches a global merchandise promotion — complete with augmented reality — of toys and products inspired by its upcoming film, "Star Wars: The Last Jedi."  

  • Nike Kicks Lounge, Tokyo

    The next generation of Nike's sneaker-focused boutique concept has opened in Tokyo.  

  • Mall of America turns 25

    It was 25 years ago today the Ghermezian family taught American shoppers to play.   The Ghermezians and their Triple Five development company had already set a new standard for enclosed shopping centers with their West Edmonton Mall. But on August 11, 1992, on the former site of Metropolitan Stadium in Bloomington, Minnesota, they and managing agent Simon created a whole new ball game.  

  • Saks to honor 80-year-old film icon (and her seven pals) for the holidays

    Saks Fifth Avenue is partnering with Disney to celebrate the holidays.   Saks' annual holiday window display at its New York City flagship on Fifth Avenue will be devoted to "Snow White and the Seven Dwarfs." The collaboration with Disney also includes special Disney-inspired fashion, accessories and giftable items created by premier designers and available across Saks' 41 stores in the U.S. and Canada, and Saks.com.   

  • One of the world's fastest-growing character brands opens Times Square flagship

    An Asian brand whose characters were originally created for use as emoticons on a mobile messenger app has opened its first store in North America.     Line Friends, whose characters include whimsical-looking bears, ducks, bunnies and more, has opened a 4,628-sq.-ft. flagship in Manhattan's Times Square as part of the company's global expansion efforts.  It currently operates 84 locations in 11 countries around the globe.   
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