Entertainment Tie-ins / Licensing

The Super Bowl has become a major U.S. holiday that transcends the sport of football, and retailers are increasingly using technology to capture related spending.

Super Bowl LX is taking place in eBay’s back yard, and the online giant is making the most of it.

Aldi is getting customers ready for the "Big Game" with help from online delivery partner Uber Eats.

Facebook is offering a curated shopping experience for fans of one of Netflix's most popular streaming series.

Pinterest continues extending the touchpoints where consumers can engage and shop its content.

Starbucks is joining an increasingly long line of retailers that have partnered with a viral online sensation who goes by the pseudonym "MrBeast."

Walmart’s immersive Dr. Seuss-inspired holiday promotion is enabling purchases via a popular streaming TV platform.

American Eagle Outfitters Inc. is celebrating the holidays with a legendary lifestyle icon.