Facebook partners with Netflix for ‘Bridgerton’ store on Marketplace
Facebook is offering a curated shopping experience for fans of one of Netflix's most popular streaming series.
In an email to Chain Store Age, Facebook said that its Facebook Marketplace resale platform is teaming up with Netflix and "Bridgerton" producers Shondaland to mark the fourth season of the 19th century period romance with themed collections spanning categories including furniture, fashion and tea-time essentials.
The six-week campaign runs from Monday, Jan. 26 through Sunday, March 8, 2026 and will include weekly opportunities for shoppers to win “Bridgerton”-themed products. Each giveaway will run Monday through Sunday and will feature special prizes including a mask signed by the cast, along with other exclusive items related to the show.
Each giveaway item can be found on the storefront landing page as its own listing where customers can enter directly to win.
The social media giant’s "Bridgerton"-themed Facebook Marketplace collection follows its recent first-ever Facebook Marketplace Holiday Shop. The digital storefront, which is primarily focused on secondhand products, utilizes the social media platform’s new Collections feature that lets users save and organize items from their feeds, reels and Marketplace listings.
[READ MORE: Facebook integrates eBay, Poshmark into Marketplace listings]
Facebook adds new Marketplace features
In addition to the Holiday Shop and Collections, Facebook has been introducing and piloting several new offerings as part of a "glow up" intended to evolve the Marketplace shopping and selling experience:
Improved checkout
Buyers will now see total costs of Marketplace purchases, including shipping and tax, upfront and receive notifications as order status changes.
Personalization
Shoppers can now react and comment directly on Marketplace. And when shoppers like an item, Marketplace will learn what they are interested in so they will see more items aligned with your preferences, making their shopping experience more personalized and relevant.
AI insights
Facebook is also testing a new feature designed to make it easier for shoppers to ask the right questions when making a purchase on Marketplace. When shoppers start a chat with a seller, they will see a "suggested questions to ask" button pop up. If they tap it, Meta AI will use the details from the listing and their conversation to suggest questions you might want to ask the seller.
In addition, Facebook is beginning to test a new AI-enabled feature intended to make buying cars easier and more informative. When shoppers visit a vehicle listing, they will see AI-based insights that can gather information such as engine options and safety ratings, as well as as transmission type, seating, cargo capacity, reviews, and price insights, all in one place.
Facebook plans to release more Marketplace updates in 2026 for both buyers and sellers.
