Entertainment Tie-ins / Licensing

American Eagle is continuing its partnership with a popular — and somewhat controversial — Gen Z actress and influencer.

Target Corp. is going all out to mark the 30th anniversary of Pokémon with exclusive merchandise, social and in-store promotions, and a little star power.

Walmart is tapping into the excitement surrounding the upcoming release of the highly anticipated sequel to "The Devil Wears Prada" movie, "The Devil Wears Prada 2" movie, on May 1.

Influencer marketing is becoming big business, and retailers are using technology innovation to integrate influencers with their promotions.

An online delivery platform wants to lessen the impact of the impending income tax filing deadline on customer wallets, and is enlisting celebrity help to spread the word.

A leading meal kit provider is partnering with a TV star to promote communal eating.

Urban Outfitters is promoting emerging influencers and also collaborating with a global pop star on her North American tour.

eBay is celebrating the 30th anniversary of Pokemon with a curated selection of merchandise and a weekend-long livestream event.

American Dairy Queen Corp. is partnering with a rapidly growing sports entertainment franchise.

The Super Bowl has become a major U.S. holiday that transcends the sport of football, and retailers are increasingly using technology to capture related spending.