Pinterest to debut shoppable connected TV series in March
Pinterest continues extending the touchpoints where consumers can engage and shop its content.
The visually-oriented social network is partnering with the Roku streaming TV platform to air "Bring My Pinterest to Life," an original series produced with B17 Entertainment where viewers can move seamlessly from watching to shopping via Pinterest and its brand partners. The series will debut in March 2026 on Roku.
Across six episodes, creators Drew Michael Scott, Caroline Vazzana, and Tay BeepBoop Nakamoto work with real people to turn their Pinterest boards into real spaces and transformations. Each episode follows a personal “inspiration to realization” journey, led by creator hosts who focus on ideas, products, and brands from featured Pinterest boards in a shoppable format.
The series features integrated brand partners including Wayfair, Eos and Michaels, which are included in the format of the episodes rather than highlighted in traditional ad breaks. Viewers can discover products, save ideas to Pinterest, and shop through featured partners.
In addition, viewers can move from the show to Pinterest for more ideas and boards, or to brand sites to purchase items they’ve just seen on screen.
Recently, Pinterest announced its intent to acquire tvScientific, a connected TV performance advertising platform. The social media platform has been actively engaging in efforts to expand its shoppable accessibility across a variety of formats and channels.
For example, in December 2025 Pinterest began piloting a new shoppable recipe experience in the U.S. that lets its users add ingredients from eligible recipe pins (uploaded images and videos stored to a user’s account for quick retrieval) straight to their Walmart online or mobile cart with a tap on the "Shop Ingredients" button.
Meanwhile, Albertsons has been letting Pinterest users discover and shop food items since 2021 via a collaboration similar to the joint Walmart effort that includes a meal-planning API, designed to make recipes seamlessly shoppable by integrating saved pins straight into the grocer’s banner app.
In September 2025, Pinterest started rolling out "where to buy links," which make standard image ads instantly shoppable by helping to surface multiple in-stock retailer options for a single product directly from an ad. With one tap from an in-ad link, Pinterest users can immediately view retailer options, enabling them to choose their preferred retailer and add the item to their cart for purchase.
And the company recently began partnering with Instacart to let advertisers promote their products to Instacart first-party audience segments built from real-world retail purchase behavior.
Pinterest ads will become directly shoppable via Instacart, giving Pinterest users the ability to complete a purchase in just a few clicks, while advertisers will gain the ability to target and reach Instacart consumers based on their actual purchase behaviors.
[READ MORE: Instacart, E.l.f. Cosmetics enter partnerships with Pinterest]
In addition, E.l.f. Cosmetics, an E.l.f. Beauty Inc. brand, is introducing "color e.l.f.nalysis" — a global, immersive digital experience for personalized beauty. With this tool, users can discover makeup shades that harmonize with their unique features and get matched with a curated Pinterest board featuring shoppable E.l.f. products tailored to their individual color matches.
Other examples include a first-of-its-kind collaboration with Pinterest which Real Simple magazine launched in June 2024 to offer its first-ever shoppable issue with a "Best & Brightest" theme that spotlighted more than 120 products.
