Entertainment Tie-ins / Licensing

Select Sam’s Club stores in Nashville recently provided customers an omnichannel tie-in with the 2025 NTT IndyCar Series open-wheel auto racing tournament.

An omnichannel platform for buying and selling used cars is launching what it calls the world’s first AI-based "Shaqbot."

Best Buy Co Inc. will once again feature a "spokeshologram" and also add influencer content in a joint football campaign with NBC.

The latest perk for Walmart’s paid membership program includes an enhanced video streaming benefit and a new streaming partner.

Tractor Supply Company is teaming up with TV host and award-winning cookbook author Molly Yeh to introduce an exclusive women’s apparel collection.

Instacart is partying like it’s 1999, offering customers the chance to see a concert from a legendary ‘90s band and buy some exclusive merchandise.

Walmart is deepening its involvement in the world’s most popular sport.

American Eagle is partnering with a rising Gen Z celebrity and influencer to promote its fall jeans collection.

A leading Asian quick-serve chain is launching activations in two popular Gen Z-focused online games to celebrate the return of a favorite menu item.

A coastal-themed apparel brand’s latest themed special assortment ties in with a popular Southern rock performer.