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Entertainment Tie-ins / Licensing

  • Target gets Beyoncé exclusive

    MINNEAPOLIS — Target announced that an exclusive version of Beyoncé fourth solo album '“4” is now available for pre-order at Target.com/Beyonce and will be offered at Target stores nationwide and online beginning June 28. A digital version of the deluxe edition is available at Target.com. 

  • Licensing Hall-of-Famer named consultant for Pacific Entertainment

    LAS VEGAS — Pacific Entertainment, creators of the Baby Genius brand of musical edu-tainment for infants and toddlers, announced that Alfred Kahn will join the company as an exclusive consultant in the children's preschool and education markets. 

  • NPD: Kids still got Bieber fever

    PORT WASHINGTON, N.Y. — Children's interest are constantly changing, but right now Justin Bieber is tops with kids. According to a May NPD Group survey, when asked what they thought the kids they know would identify as the hottest new thing these days, 10% of participants said Justin Bieber. 

    Though Bieber topped the list in May, he garnered a higher percentage (14%) when the survey was first conducted in February, indicating that interest in the pop singer could be waning. 

  • Nickelodeon 'Victorious' in nabbing deal with Walmart

    LAS VEGAS — Nickelodeon is launching the first products themed after one of its live-action comedy series exclusively at Walmart.

    U.S. and Canada Walmart stores will carry the more than 250 products based on the show "Victorious," including apparel, accessories, entertainment and school supplies. Most stores will begin carrying the items in July through the back-to-school shopping season.

  • Nickelodeon math line latest addition to Toys'R'Us

    LAS VEGAS — Nickelodeon has announced the launch of Team Umizoomi, the first line of preschool products to focus entirely on math, to be sold exclusively at Toys"R"Us stores. The line, which is based on the TV show of the same name, will debut with the Team Umizoomi Preschool Math Kits, appearing in stores this July. The Team Umizoomi Math Kits also can be purchased online from Nickelodeon in mid-July.

  • GGP promotes Father’s Day with MLB All-Star Game sweepstakes

    With Father’s Day approaching, General Growth Properties has rolled out a mall promotion that invites shoppers to “check in” to their local GGP mall using Foursquare for a chance to win a trip to the 82nd MLB All-Star Game at Chase Field in Phoenix.

    When shoppers “check-in” through Foursquare, they receive a link to enter the sweepstakes, which includes four tickets to the MLB All-Star Game on July 12, $1,000 in Shop Etc. Mall Gift Cards and a hotel stay and golf outing at the AAA Four-Diamond, all-suite Arizona Grand Resort.

  • Disney dreams big

    GLENDALE, Calif. — Ahead of the upcoming Licensing International Expo in Las Vegas, Disney Consumer Products chairman Andy Mooney showcased the companies plans to expand its retail presence. According to Mooney, who was speaking at a media presentation, sales of Disney-branded merchandise have grown at a compounded rate of 12% per annum over the last 10 years. 

  • P&G and Walmart provide a teachable TV moment

    The latest installment in the dramatic collaboration between Procter & Gamble and Walmart is set to air this Saturday on NBC at 8 p.m. EST. The made-for-TV family movie called “Field of Vision” involves the topical subject of bullying, and in keeping with prior films offer viewers a heavy dose of morality.

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