Spears named new face for Candie's at Kohl's campaign

NEW YORK Iconix Brand Group announced that its junior brand, Candie's, which is exclusive at Kohl's Department Stores signed an exclusive partnership with Britney Spears. Spears will appear in the Candie's Only at Kohl's 2009 print, television, in-store and online marketing and advertising campaigns. Candie's and Kohl's also will be heavily integrated into all of Spears' upcoming promotional activities.

"I'm so excited to be the face for Candie's Only at Kohl's. Candie's and Kohl's are doing such great things with my tour. It's great to work with a line that has such cool clothes and accessories," states Britney Spears about the partnership.