Kohl's, Candies Partners With Britney Spears

New York City Iconix Brand Group announced that its junior brand, Candie’s, which is exclusive at Kohl’s Department Stores, signed an exclusive partnership with pop star Britney Spears.

Spears will appear in the Candie’s Only at Kohl's 2009 print, television, in-store and online marketing and advertising campaigns. Candie’s and Kohl’s also will be heavily integrated into all of Spears’ upcoming promotional activities.