Riders by Lee partners with style expert Stacy London

GREENSBORO, N.C. The Riders by Lee brand announced today a partnership with personal style expert Stacy London. America’s most popular stylist is uniting with America’s number one brand for fit solutions as the foundation to its marketing initiatives in 2009.

The Riders by Lee brand and London are developing promotional opportunities designed to further establish the brand as an apparel authority while showcasing the less than $20 price point.  London will appear in the brand’s print and television ads beginning in April and will be a large part of high-profile consumer promotions to be announced in the coming months.

 As the dynamic co-host of the TLC hit show “What Not to Wear,” trusted celebrity consultant and acclaimed author, London has established herself as the authority on fit and personal style. 

“Great style is about understanding fit and finding a flattering look that works for you,” said London. “The quality, innovative fit solutions, fashionable selection and amazingly low price point Riders by Lee offers means all women can have clothes that make them feel confident, beautiful and reach their personal best.”