Kmart launches multi-channel campaign partnership with WWE

HOFFMAN ESTATES, Ill. Kmart has partnered with World Wrestling Entertainment for a multi-channel entertainment marketing promotion supporting the 25th Anniversary of WrestleMania. The exclusive "WrestleMania Madness" is only at Kmart.

Kmart stores across the country will feature a front-end product boutique from March 8 to March 21 showcasing the best in WWE licensed products including apparel, toys, bedding, entertainment and gaming accessories. In addition, consumers who purchase $50 or more in WWE merchandise available in Kmart stores will receive $10 off their 25th Anniversary of WrestleMania pay-per-view buy.

Kmart's promotion also includes a microsite,  www.kmart.com/wwe ,Web banners and e-mail blasts. And, for the first time ever, Kmart will host Live Chats on March 9 and March 16 at 8:30 p.m. EDT with WWE Superstars. In addition, Kmart is supporting the promotion with a designated 25th Anniversary of WrestleMania circular spread, in-store radio and TV broadcasts, extensive in-store point-of-sale, including WWE Superstar hanging signs, security shrouds and shelf talkers.