High-end, hipster store to star in reality show

Los Angeles The uber-trendy Fred Segal store in Santa Monica, Calif., will star in a new reality show being developed for cable network Bravo.

The show reportedly will document the daily goings-on at the high-end Fred Segal, focusing on the sales associates as they deal with the stress of catering to the upscale and often-demanding clientele.

"Fred Segal is a legendary retail haven synonymous with high fashion and style, and the fashionistas who work, shop and gossip at the store promise to have arresting, entertaining, colorful personalities and lives," said Frances Berwick, executive VP and general manager at Bravo, in a statement.