Prada, Sunglass Hut open pop-up store

New York City Prada and Sunglass Hut have teamed up to open a pop-up devoted to sunglasses in New York's Rockefeller Center in an existing Sunglass Hut location. The temporary store, open from April 28 through May 5, offers exclusive and limited edition Prada sunglasses, as well as sunglass collections previously available only outside the United States.

The collaboration will be promoted through a mini-site at sunglasshut.com and online activities, as well as direct mail. It also will be celebrated in select Sunglass Hut stores with special in-store materials.